Security is the foundation of privacy. Privacy is a fundamental human right.

Apple’s privacy stance, the gist:

• Security is the foundation of privacy.
• Privacy is a fundamental human right.
• Embody commitments to privacy with code.
  

That’s my takeaway from Craig Federighi’s keynote at the 10th Annual European Data Protection & Privacy Conference.

… the four key privacy principles that guide Apple.

1. Not collecting unnecessary data through data minimization.
2. Processing as much data on device as possible.
3. Making it clear to customers what data is collected and giving them tools to control how that data is used.
4. Keeping data safe through security, including Apple’s unique integration of hardware and software. Security is the foundation of privacy.

Source: Craig Federighi Shares Apple’s Four Privacy Principles in Conference Keynote – MacRumors

Now, others take the opposite approach. They gather, sell, and hoard as much of your personal information as they can. The result is a data-industrial complex, where shadowy actors work to infiltrate the most intimate parts of your life and exploit whatever they can find–whether to sell you something, to radicalize your views, or worse. — Craig Federighi

I agree with all of that. Props to Apple for pushing privacy and pissing off the right people.